About Mission & Vision Services and References Team Contact


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Philippe LAURENT
Founder and partner

Dean of UBIS, Professor of International Business and Management. Over 25 years of experience in CEO and General Management or Executive positions in Switzerland, Europe and Asia, plus 10 years of consulting, training, coaching, teaching at company and university levels, mostly MBAs/EMBAs. PhD in Economy & Management - University of St-Gallen, EMBA MoT EPFL/HEC/UT Austin, DESS Asian Studies at University of Geneva/IHEID, MBA EM-Lyon, BBA EDC Paris.

Karen CHE

Founder of CL Destination Management Sarl in Switzerland. Graduated from Shanghai Normal University, obtained International Air Transport Association (IATA) diplomas, participated Swiss leadership and management courses, obtained the certificates of 'enterprise economic management' and Finance Management'. 15 years of tourist management and 10 years' training organization experience. The responsible of business events at Philippe Morris International company, operation manager at Kuoni&Asian department. Partner of Sinitude since 2006.


Over 20 years working experience in senior positions at multinationals, financial institutions and government in Switzerland and China. Extensive experience in corporate Treasury Management and project leader in M&A. Executive Director and committee member of Sino-Swiss Womení»s Forum. EMBA, BSL. Specializes in the development of potential partnerships in Switzerland and China. Partner of Sinitude since 2014.

Xiang(Cliff) Zhu
Senior Consultant

Over 20 years working experiences with international companies such as Motorola, Siemens , Tri-tech and ZTE, located in China, Canada and India. Had senior positions and highly involved in goal setting, budgets control, cash flows, cost reduction and project implementation with good communication and negotiation skills, excellent project management techniques and strong engineering background. Graduated from Peking University with MBA degree.

Zhongwei Xing
(PhD) Consultant

Economic development & international trade consultant with extensive experience in agribusiness, water engineering and irrigation, market research and analytics. Ph.D (Economics) & MPhil (with Distinction), Massey University, New Zealand.


Our speakers are all part-time teachers as they are not only have academic experiences at leading Business Schools in Switzerland such as IMD, BSL, University of St-Gallen and UBIS but also are CEOs, bankers, founders of Swiss enterprises. They are not only experts in their field, but also have solid experience in cross-cultural management. They will ensure the transition of the latest theoretical knowledge and regulations into practical application in a timely manner.

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